Jostens Advisers & Staff
Matthew LaPorte, Southwest Career and Technical Academy [NV]
Matthew has been advising the Southwest Shadow Online New Site and The Howl Yearbook at Southwest Career and Technical Academy in Las Vegas, Nevada for over nine years. He was recognized in 2015 as a JEA Rising Star.
Branding does not have to be a painful experience.
After watching hours and hours of television on my DVR, I realized that I was thirsty. I had to have an ice-cold Coca-Cola and some Pepperidge Farms Cheddar Goldfish Crackers. Later, I was itching for some Ben & Jerry’s and a couple of crunchy sourdough Snyder’s pretzels.
Wait. Why am I speaking in name brands as opposed to generalities? Oh. Successful branding.
These specifics did not come by accident – they are learned behaviors after years of print and dynamic advertising campaigns. After realizing this, I knew that it was just as important for my students to create the same brand recognition for their respective publications.