Take Five! Five Design Ideas in Five Minutes.
Creative Accounts Manager, Jostens
Jeff advised the award-winning Olympia HS [FL] yearbook and newspaper for 11 years. He is a National Board Certified teacher in career and technical education. JEA named him a Special Recognition Yearbook Adviser in 2010 and a Rising Star in 2006.
Beautiful design isn’t just about being visual.
It’s about how it makes you feel.
Does it pull you onto the spread and make you want to know more, or does it make you want to turn the page after a quick glance? Designers are storytellers but must plan the best ways to communicate and engage the reader. These strategies might help:
Think in Threes
- Three types of photos (single subject, small group, large group)
- Three-peat of color (use a color in at least three places as an accent)
- Three parts of the event (before, during, after)
- Three times coverage (getting every student in the book three or more times)
If there is a better way to tell the story, change it.