Spring Into Action

Jason Kaiser

Associate Marketing Manager, Jostens
Jason works with various print, digital and social initiatives bringing content to life through Yearbook Love, the Digital Classroom and more. A former yearbook adviser, Jason has worked with scholastic journalism for more than eight years.

THE ANNUAL QUESTION // So just how do you cover something that hasn’t happened? Spring poses a dilemma for spring delivery yearbook staffs every March, April and May. So how do you do it?

With final deadlines in late February or early March, most staffs struggle with coverage of spring activities, events and sports seasons.

SAME BOOK COVERAGE // Not ideal and not reflective of actual spring experiences, including spring in the current book is better than nothing. For spring activities, the most for which a staff can hope is to cover the planning and preparation for prom, graduation and other school-specific events; as well as conditioning, practices and tryouts all spring sports, according to Casey Nichols, Rocklin High School [CA].

NEXT BOOK COVERAGE // March-to-March coverage trademarks the yearbook at Southwest Career and Technical Academy [NV] advised by Matt LaPorte. Staffs, who choose this approach, open coverage with March-May/June content from the previous school year with a focus on returning underclassmen.

SUPPLEMENT // An additional magazine-type publication can accompany the printed yearbook. It can be produced to be tipped (taped) into the book upon delivery or can be distributed during the summer or fall. One benefit of this is that it includes full coverage for those important spring activities and events.

AUGMENTED REALITY // You can place trigger images in the book and then add coverage as it occurs using programs like Aurasma or QR codes. Again, it extends your ability to provide well-deserved coverage of those active after your final deadline.

YEARBOOK WEBSITE & SOCIAL MEDIA // Taking your spring coverage where your readers get lots of their “news” provides another opportunity for your staff to extend the yearbook.

LAST THOUGHTS // Maximize spring activity post-deadline by creating a mock cycle of coverage for incoming yearbook staff members. You can train new staff and editors and not miss out on a single minute of important coverage suggested adviser Mitch Eden, Kirkwood High School [MO].