Easy. Fun. Effective.

Jostens Marketing Program

Increase book sales. Decrease budget stress.


We Make Marketing the Yearbook Easy


Branded for your school

Our sophisticated capabilities enable school-specific email communication, customized with individual student names as well as your mascot and colors, reflecting your school’s personality.

Connect with more students

Our proven in-school marketing kit includes posters, yard signs and online tools to help you connect with students in the place where yearbook memories happen.

Engage with more parents

Reach parents through email, custom postcards and flyers sent directly to their homes. We personalize messaging to create offers that include school and student specific information.


EasY-to-Use Analytics

Our online tools make it easy to create reports with critical data important to a successful yearbook program. Track how many times a student is in the yearbook, as well as generate non-buyer reports for refined targeting efforts.

Making Meaningful Connections

Industry-Leading Innovations to Market Your Yearbook

Share the Joy

You’re In the Book Flyers

Each year, we provide Jostens customers with marketing materials within a Yearbook Kit. But if that isn’t enough, we have a wide range of ideas and inspiration found in Yearbook Avenue. One of the tools we’ve developed is “You’re in the Book” flyers — cool flyers that let students know that they’re in the book. It shows them a picture and how many pages they appear on. Let non-buyers know that they are in it and that they should buy a book.

Stay Connected

Three Reasons to Love Jostens Yearbook Email Marketing


Parents prefer email

We’ve found that parents choose email as their number one method for yearbook communication. Those emails connect to our online portal so they can buy it right away, without bringing you a check. That means no hassle for you. 


Your Data is Safe with us

As a FERPA-friendly organization, Jostens uses safeguards designed to protect school-provided directories and does not sell or rent directory information to third parties for any reason. 


Easy Opt-Out

Jostens uses best practices to manage your campaign and your data. Parents can easily opt out of promotional emails.

New to Jostens?

Already a customer?