Easy. Fun. Effective.
Jostens Marketing Program
Increase book sales. Decrease budget stress.
PROMOTING YOUR YEARBOOK
We Make Marketing the Yearbook Easy
Branded for your school
Connect with more students
Engage with more parents
Reach parents through email, custom postcards and flyers sent directly to their homes. We personalize messaging to create offers that include school and student specific information.
EasY-to-Use Analytics
Our online tools make it easy to create reports with critical data important to a successful yearbook program. Track how many times a student is in the yearbook, as well as generate non-buyer reports for refined targeting efforts.
Making Meaningful Connections
Industry-Leading Innovations to Market Your Yearbook
Share the Joy
You’re In the Book Flyers
Each year, we provide Jostens customers with marketing materials within a Yearbook Kit. But if that isn’t enough, we have a wide range of ideas and inspiration found in Yearbook Avenue. One of the tools we’ve developed is “You’re in the Book” flyers — cool flyers that let students know that they’re in the book. It shows them a picture and how many pages they appear on. Let non-buyers know that they are in it and that they should buy a book.
Stay Connected
Three Reasons to Love Jostens Yearbook Email Marketing
Parents prefer email
We’ve found that parents choose email as their number one method for yearbook communication. Those emails connect to our online portal so they can buy it right away, without bringing you a check. That means no hassle for you.
Your Data is Safe with us
As a FERPA-friendly organization, Jostens uses safeguards designed to protect school-provided directories and does not sell or rent directory information to third parties for any reason.